A good business coach has the ability to motivate you, install and strengthen your core values, inspire you, help you innovate and help you get luckier.
There are four types of business coaches
- Skills Coach – an example is a Digital Coach that would help you learn new skills in online strategy and implement those skills into online actions.
- Development Coaches, who are focussed on improving the personal characteristics and competencies of the individual. For example it could involve improving a person’s listening skills, being more receptive to suggestions, looking at problems in a more left of field or creative way.
- Performance Coaches, who assists in the development o increased effectiveness in a measured area. The measured area could be for example sales, or team feedback.
- Transformational Coaches – Transformational coaching specifically analyses those aspects of the trainees’ behaviour which hinder their effective performance. Transformational Coaches work like a psychology therapist to identify the limiting behavioural patterns and develop plans and tactics for the trainee to overcome them. For example, a transformational coach might propose circuit breakers to curb un-desirable behaviours such as expressing anger or frustration.